Monday, June 18, 2012

Brief Resume to date


Kathryn Dadd


  • Fashion and Textile Designer
  • Graphic Designer
  • Newcastle Resident
  • 41 years of age
  • 1 Husband, 3 teenaged children
  • Gemini/ Vegetarian
  • Outdoorsy Type



As a mother with teenage children I am in the position to re enter the workforce with enthusiasm. In the past I have owned and operated a Fashion and Textile design business post graduating with a Bachelor of Design Degree at the University of Technology in Sydney. Since that time I have operated my own Business in Fashion and Textile Design, held positions in a number of practices as Medical Receptionist. Currently I do some part time work for my husbands business as administrator.

Key Skills:

I operate on Mac and PC, utilise Microsoft office, The Adobe Creative Suite, The Quicken Program for invoicing and BAS preparation. I am efficient in all areas of office duties such as emailing, Skyping, Scanning, Printing and organising presentation documents. I have had face to face customer service experience through my own business with suppliers and retailers. As a medical receptionist it is essential to be well presented and offer exceptional customer service. I work well autonomously and in a team, I am self motivated, positive and energetic. I am an ideas person who can happily think outside the square. I am project driven and commit to deadlines with great attention to detail.

Whilst operating my own business I was responsible for all product design and development, Marketing and Branding, Advertising material, Catalogues, Photography, Finance, Sales and managing a small production team.

Personal Skills:

  • people person, my interpersonal skills are one of my greatest assets
  • autonomous worker but also thrive in a team environment
  • fit and energetic and as a result I tend to work efficiently and can cover many tasks in a day.
  • willing to develop my skills further if training is required.
  • currently landscaping a 1600 sqm hillside garden and coastal forest.
  • row and play tennis weekly and am focused on health and fitness
  • enjoy spending time with family and friends preferably out doors or camping
Education:

University of Technology Sydney -     Bachelor of Design, Fashion and Textiles (1994)
Charles Darwin University , Darwin - Certificate IV in Business (2007)
Charles Darwin University , Darwin - Certificate IV in Design    (2009)

Employment:

Self employed -          1994-1998 Fashion and Textiles Business
Medical receptionist - 2004-2005 part time - Cosmetic medical practice
Medical receptionist - 2004-2005 part time - Orthopaedic practice
Administration -         2005-2012 part time -  Psychiatry practice



Wednesday, June 13, 2012

Certificate IV in Design - a few projects

Album cover concept

21st party invite

Mystical creature experiment - early days


Optional business card design

Signage concept for our exhibition in Darwin

Colouring line art to develop a movie poster package
Self Portrait in A3

Childcare centre Logo
Wedding or engagement Card

Tattoo Festival Project





The Tattoo Festival project required working with Illustrator and Indesign. A poster, advertising, tattoos and a dl pamphlet were to be included in the package.  ( my interpretation was more  henna and hippie inspired) than leather and motorbikes!


Poster
Flower power tattoos
DL side 1


DL side 2

Tattoo option and logo


Small Advertisement

Playing with Illustrator

Elephant Tattoo graphic

Sports drink branding assignment

This project required the designer to find an appropriate bottle and work a product and brand around it.
I chose a Brita re usable sport bottle. Below are posters, banners, a bottle label and refil box labels. My product was a sports and wellness drink that could be purchased in the bottle but could be refilled at home using the powder form purchased in a small box. My target market were ladies who work out and enjoy attractive products.

Poster
box lid label

Banner


Directions label for refill powder

Drink bottle label

advertising image 

box label

box label


Then came family and the Northern Territory experience

Darwin and Territory life was abundant with visual beauty and contrast. Sunsets over the ocean, dramatic electrical storms, tropical gardens, waterfalls and escarpment country, Indigenous art and craft, multicultural society, Asian food markets and so much more...
Woven mat from Maningrida
photography assignment

fabulous colour contrast
Sunset pandana

another inland sunset


Tuesday, May 29, 2012

Japanese restaurant logo/ brand and advertising



Using a style guide This Business package was created.

Business card
Letterhead, complementary slip, card. I apologise for the poor quality, I have misplaced the digital version.

Postcard advertising
Small advertisements for newsprint


Front and back of the business card with booking information on the back

Personal Stationery/Business card and Wallpaper

Playing around with positive and negative space...and pink

Pandorah Cycle Club Logo and website development

This is the original graphic designed for our first Cycle event 2006
Designed for the back of the club members T-shirts for the event.
As a member of the social cycling group I also captured most of the photographs
which I included in the development of the website
A gallery page


The logo evolved with my skill level during the Design Certificate IV course.
The original design in 2006 was hand drawn in HB pencil for the printer to digitise.

Note: the website was designed as part of my course requirements and parts of it may be found on line, though it was not necessary for me to complete the entire website at the time. The Cycle Club however, are keen to get it up and running.



Thursday, May 24, 2012

Define the KLEE Experience

KLEE  - a brand of machine knitted streetwear that incorporates fully fashioned locally designed and produced garments.

KLEE stands for Kathryn Lee, my first and middle name.

The KLEE Mission: "To Change the identity of knitwear."

The Process:

  • The Design process begins with sourcing suitable yarn, experimenting with the yarn on the various knitting machines until a fabric detail was developed.
  • A collection of garments are designed utilising the fabric detail in various ways.
  • I make the first samples with strict quality control.
  • I photograph models showcasing each style and organise external advertising through Studio Magazine
  • Catalogues and order forms are printed  
  • Appointments with leading edge retailers are scheduled across the country 
  • Travel and sales takes place
  • Return to Newcastle, brief the small team of machine knitters and begin production. 
As a young sole trader I utilised many skills to design, market, sell, produce and deliver KLEE to retailers. Two collections are produced each year.

The photographs are a selection of styles across a number of collections produced between 1994-1998






In the beginning there was KLEE